來源：設(shè)計(jì)先鋒隊(duì)（ID:toot8448）
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During Milan Design Week, internationally renowned tile manufacturer Marazzi renovated its showroom in Via Borgogna with the striking “POLIEDRICA” project, which was orchestrated by Antonio Citterio and Patricia Viel of ACPV ARCHITECTS and brings a new interpretation to the use of tiles in indoor and outdoor spaces.
在米蘭設(shè)計(jì)周期間，國(guó)際知名瓷磚制造商馬拉齊（Marazzi）對(duì)其位于博爾戈尼亞大街（Via Borgogna）的展廳進(jìn)行了翻新，并推出了令人矚目的 “POLIEDRICA” 項(xiàng)目。該項(xiàng)目由 ACPV ARCHITECTS 事務(wù)所的 Antonio Citterio 和 Patricia Viel 精心策劃，為瓷磚在室內(nèi)外空間的應(yīng)用帶來了全新的詮釋。
From the appearance of the exhibition hall, it blends into the urban streetscape of Milan, showing its unique charm against the background of the bustling city. Although the design is not overly exaggerated, it attracts the attention of passers-by through simple and textured lines and color matching that complements the surrounding buildings, conveying the brand's design concept and innovative spirit to people, making people look forward to the wonderful interior of the exhibition hall.
從展廳的外觀來看，其融入米蘭的城市街景之中，在繁華都市的背景下彰顯出自身的獨(dú)特魅力。雖未進(jìn)行過度夸張的設(shè)計(jì)，但通過簡(jiǎn)潔而富有質(zhì)感的線條，以及與周圍建筑相得益彰的色彩搭配，吸引著往來人群的目光，向人們傳達(dá)出品牌的設(shè)計(jì)理念和創(chuàng)新精神，讓人對(duì)展廳內(nèi)部的精彩充滿期待。
Walking into the showroom, the contemporary living room space created by the "POLIEDRICA" project is eye-catching. Inspired by the cozy home atmosphere, this space takes ceramic tiles as the absolute protagonist, creating a warm and enveloping environment. Here, ceramic tiles are no longer just simple wall or floor covering materials, but sublimated into a real decorative element. For example, the pleated wall design is unique, and the undulating texture adds a sense of three-dimensionality and dynamic beauty to the space, which contrasts with the smooth glazed tiles, forming a delicate contrast between the simple covering and the bright gloss of the glazed tiles.
走進(jìn)展廳，“POLIEDRICA” 項(xiàng)目打造的當(dāng)代客廳空間讓人眼前一亮。這一空間以溫馨的家居氛圍為靈感，將陶瓷磚作為絕對(duì)主角，營(yíng)造出溫暖而具有包裹感的環(huán)境。在這里，陶瓷磚不再僅僅是簡(jiǎn)單的墻面或地面覆蓋材料，而是升華成為真正的裝飾元素。例如，褶皺狀的墻面設(shè)計(jì)別具一格，起伏的紋理為空間增添了立體感和動(dòng)態(tài)美，與光滑的釉面瓷磚相互映襯，在簡(jiǎn)潔的覆蓋與釉面瓷磚的明亮光澤之間形成了精致的對(duì)比。
The vertical strip decorations in the exhibition hall are paved with three-dimensional tiles, which further enhances the sense of hierarchy of the space. These carefully designed elements fully tap into the material properties of ceramic tiles and maximize their application potential. The bookshelf-style display racks are not only used to display items, but also become a stage for telling brand stories. The cut, chamfered and spliced ceramic tiles are transformed into storytelling elements, reminiscent of exquisite craftsmanship and the creativity of transforming ordinary materials into unique products, adding depth and a rich sense of narrative to the entire space.
展廳內(nèi)的垂直條形裝飾，其表面采用了三維立體的瓷磚鋪貼方式，進(jìn)一步強(qiáng)化了空間的層次感。這些精心設(shè)計(jì)的元素，充分挖掘了陶瓷磚的材料特性，將其應(yīng)用潛力發(fā)揮到極致。書架式的展示架不僅用于陳列物品，更成為了講述品牌故事的舞臺(tái)。經(jīng)過切割、倒角和拼接的陶瓷磚，化身為一個(gè)個(gè)富有故事性的元素，讓人聯(lián)想到精湛的手工藝，以及將普通材料轉(zhuǎn)化為獨(dú)特產(chǎn)品的創(chuàng)造力，為整個(gè)空間增添了深度和豐富的敘事感。
The showroom’s workspaces were also completely redesigned, with the introduction of an open kitchen being a particular highlight. The kitchen features new 160x320 slabs of Silver Root White and Slow Calce tiles, which, thanks to 3D ink technology, bring out the details and depth of the tile surface, greatly enhancing the material’s texture. The open kitchen blurs the boundaries of functional zoning, integrating cooking, display and communication functions as part of the exhibition route and brand experience. The high-gloss tiles used as the kitchen backsplash not only create a stylish and modern atmosphere visually, but also add a sense of privacy to the space, making it flexible and adaptable to different usage scenarios, whether it is a formal display event or a relaxed social gathering, it can perfectly fit.
展廳的工作區(qū)也進(jìn)行了徹底的重新規(guī)劃，其中引入的開放式廚房尤為引人注目。這座廚房選用了新的 160x320 規(guī)格的 Silver Root White 和 Slow Calce 瓷磚大板，借助 3D 墨水技術(shù)，瓷磚表面的細(xì)節(jié)和深度被充分凸顯出來，極大地提升了材料的質(zhì)感。開放式廚房模糊了功能分區(qū)的界限，使烹飪、展示與交流功能融為一體，成為展覽路線和品牌體驗(yàn)的一部分。高光澤度的瓷磚作為廚房背板，不僅在視覺上營(yíng)造出時(shí)尚現(xiàn)代的氛圍，還為空間增添了一份私密感，使其能夠靈活適應(yīng)不同的使用場(chǎng)景，無論是正式的展示活動(dòng)，還是輕松的社交聚會(huì)，都能完美契合。
In addition, the showroom also showcases the results of the "New AI Generative Marble" project. Inspired by nature and digitally optimized, these large slabs of tiles generated by artificial intelligence algorithms combine the organic uniqueness of natural marble with the precision of digital technology. This not only promotes the environmentally sustainable development of ceramic production, but also brings new possibilities to interior design, showing the deep integration of technology and art in the field of tiles.
此外，展廳還展示了 “新 AI 生成大理石” 項(xiàng)目成果。受自然啟發(fā)并經(jīng)過數(shù)字優(yōu)化，這些由人工智能算法生成的瓷磚大板，將自然界大理石的有機(jī)獨(dú)特性與數(shù)字技術(shù)的精準(zhǔn)性相結(jié)合。這不僅推動(dòng)了陶瓷生產(chǎn)的環(huán)保可持續(xù)發(fā)展，還為室內(nèi)設(shè)計(jì)帶來了全新的可能性，展現(xiàn)了科技與藝術(shù)在瓷磚領(lǐng)域的深度融合。
在米蘭設(shè)計(jì)周期間，馬拉齊還推出了《Marazzi Under the Skin》一書。這本書由 Studio Blanco 和 CDuring Milan Design Week, Marazzi also launched the book Marazzi Under the Skin. Curated by Studio Blanco and Cosimo Bizzarri, the book tells the 90-year history of the brand through a bold and modern narrative. Featuring many never-before-seen images, the book takes readers on a journey through the brand’s history, exploring the evolution of its design and aesthetic.
osimo Bizzarri 策劃，通過大膽而現(xiàn)代的敘事方式，講述了馬拉齊 90 年的品牌歷史。書中展示了許多從未公開的圖片，帶領(lǐng)讀者穿越品牌的發(fā)展歷程，探索其設(shè)計(jì)和美學(xué)的演變。
The "POLIEDRICA" project and its series of innovative displays in the Marazzi showroom achieve a perfect fusion of design and function through unique interior and exterior decoration design, redefining the relationship between materials and space. Here, visitors can immerse themselves in a wonderful journey of texture, light and touch, feel the infinite charm of tile art, and also get a glimpse of the innovative direction of the future development of the ceramic industry.
馬拉齊展廳的 “POLIEDRICA” 項(xiàng)目及其一系列創(chuàng)新展示，通過獨(dú)特的室內(nèi)外裝修設(shè)計(jì)，實(shí)現(xiàn)了設(shè)計(jì)與功能的完美融合，重新定義了材料與空間的關(guān)系。在這里，參觀者可以沉浸在一場(chǎng)關(guān)于質(zhì)感、光線和觸感的奇妙之旅中，感受瓷磚藝術(shù)的無限魅力，同時(shí)也能從中窺探到陶瓷行業(yè)未來發(fā)展的創(chuàng)新方向。
編輯：夏邊際
撰文：豆寶寶
校改：吳一仁
編排：布忠耀
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