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哎，家人們，最近汽車圈兒那可是相當熱鬧??！奧迪這老牌豪華車企，最近有點兒水逆的意思，銷量下滑，電動化轉型也磕磕絆絆，甚至還要裁員！這到底是咋回事兒？難道曾經(jīng)的“燈廠”也要熄火了？德爾納這新來的CEO，能把奧迪這艘大船從泥潭里拉出來嗎？今兒個，咱們就來好好嘮嘮奧迪的那些事兒！

先說說這銷量，那可是真·跳水！歐洲、中國、美國市場，全面下跌，這可不是鬧著玩兒的！就好比你開了個小賣部，以前每天都人山人海，現(xiàn)在門可羅雀，你慌不慌？這背后反映的問題，可不僅僅是市場波動那么簡單。想想看，BBA里，奔馳穩(wěn)坐老大位置，寶馬主打運動操控，那奧迪呢？科技感？現(xiàn)在好像也沒那么突出。品牌定位模糊，這可是大忌！就像你去相親，你說你啥都好，但沒啥突出的特點，姑娘能記住你嗎？

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再說這電動化轉型，也是讓人看著干著急。德爾納倒是雷厲風行，拉來了新設計總監(jiān)，還給研發(fā)團隊分了組，又是搞MEB平臺，又是搞MQB平臺，又是憋著要出電動A2、電動Q2，看起來規(guī)劃滿滿當當。可關鍵是，這步子邁得有點兒大，容易扯著蛋！C-Sport電動跑車，預估售價13萬歐元，好家伙，一輛保時捷Macan的錢！這價格，消費者能買賬嗎？R8繼任者和下一代e-Tron GT也擱置了，這是不是有點兒自斷后路的意思？

更讓人摸不著頭腦的是，奧迪還要搞一個叫HardQore的硬派越野車，跟大眾的Scout共享底盤技術，據(jù)說年產(chǎn)能要達到20萬輛。聽著是挺牛，又是三電機四驅，又是800伏架構，但問題是，錢呢？這可不是小數(shù)目，要是資金不到位，一切都是空談。就像你想開個火鍋店，鍋碗瓢盆都準備好了，結果沒錢買肉，那還開個啥？