4月16日消息，據(jù)相關(guān)媒體透露，特斯拉可能在4月22日的一季度財報會上揭示其全新入門車型Model Q的更多詳情。目前，關(guān)于這款被稱為“最便宜的特斯拉”車型的多重信息已經(jīng)曝光，包括假想圖、大致車型尺寸等等。
依據(jù)早先的信息，Model Q瞄準(zhǔn)大眾消費(fèi)市場，其海外售價預(yù)估為25000美元，而中國市場的價格則有望下調(diào)至14萬元，此舉將進(jìn)一步降低特斯拉車型的入門價格，填補(bǔ)當(dāng)前特斯拉在15-20萬元價格段的市場空缺。若此消息準(zhǔn)確無誤，該車型上市后預(yù)計將有效提升特斯拉的銷售業(yè)績。
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值得關(guān)注的是，特斯拉通過技術(shù)降本實(shí)現(xiàn)了低價策略。比如車身長度縮短至3988毫米，重量減輕30%，并采用成本更低的磷酸鐵鋰電池。
電池容量預(yù)計會提供53kWh和75kWh兩種選擇，兼顧續(xù)航與經(jīng)濟(jì)性，500公里的CLTC續(xù)航里程足以滿足城市日常通勤需求。若產(chǎn)能順利提升，Model Q有望復(fù)制Model 3的“爆款效應(yīng)”，推動特斯拉年銷量突破600萬輛大關(guān)。
此外，Model Q傳承了特斯拉的基因，其貫穿式燈組、基于CyberCab平臺的緊湊架構(gòu)以及可能保留的FSD硬件，都為其后續(xù)的智能化發(fā)展提供了有力支持。
隨著競爭日益激烈，當(dāng)前汽車市場在15-20萬的區(qū)間已然進(jìn)入白熱化階段，而特斯拉的加入，對于其他相對弱勢的車企而言，無疑又增添了一份沉重的壓力。
然而，在中國市場，特斯拉依然面臨著不小的挑戰(zhàn)。一方面，面對本土品牌的車海戰(zhàn)術(shù)，特斯拉需要在保持低價的同時尋找競爭優(yōu)勢，這需要其進(jìn)行深入思考。另一方面，低價車型可能會在一定程度上稀釋品牌價值，因此，如何維護(hù)品牌的長期市場表現(xiàn)，也是特斯拉需要考量的問題。
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