毫無疑問,我們處在一個 AI 的大變革時代。

每天都有新的 Agent 發(fā)布,新的模型開源。每天都有小 AI 公司正在變成巨頭,而巨頭們也在拿到越來越多的,甚至令人難以置信的錢。

或興奮,或恐懼,或擔(dān)憂。在所有的大變革時代,我們都難免多想。

在中國,APPSO 關(guān)注 AI 的同事們經(jīng)常因為大洋彼岸的新聞而「夜半驚醒」——而在美國,看起來從業(yè)者們也同樣會因為 AI 的日新月異而睡不著覺。

投資網(wǎng)紅 Greg Isenberg 就是一個經(jīng)常多想、輾轉(zhuǎn)反側(cè)的人。他參與創(chuàng)辦了上百個項目,目前是投資機構(gòu) Late Checkout 的 CEO 和 The Startup Ideas 播客的主播。

昨天,Isenberg 在他的 X 賬號上發(fā)布了一條長文,說自己半夜睡不著,想出了 46 條和 AI 有關(guān)的「金句」。

其中大部分是他的個人觀點,甚是有趣。我們將這條長文編譯分享出來,并且展開聊聊其中的部分思考。

原文地址

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1.GPT-4o 的圖像生成功能與 ChatGPT 發(fā)布一樣震撼,將會催生上千個百萬至億級美元的垂直領(lǐng)域軟件商機。

chatgpt 4o image gen is as big as the chatgpt launch. probably will birth 1000+ $1-$100m/year vertical software businesses.

2.當(dāng)前的 AI 生成內(nèi)容,就像數(shù)字音樂早期的「MP3-Napster」時代。數(shù)百萬創(chuàng)作者并沒有意識到,他們的作品未來將成為打敗他們的武器。

we’re in the “mp3 napster era” of content. millions of creators don’t realize their entire back catalog is being weaponized into their competition because of AI.

3.在三年內(nèi),日歷、郵件和 CRM 工具將經(jīng)歷根本性重構(gòu)——不是漸進式的AI升級,而是范式級的重新設(shè)計。

every calendar, inbox, and CRM will be rebuilt from scratch in the next 3 years. not “AI-enhanced,” fully rethought.

4. AI 不是來當(dāng)員工,而是來當(dāng)老板的!首批具備管理人類能力的 AI 系統(tǒng)將徹底重構(gòu)勞動力市場,其影響力將遠超工業(yè)革命。

i thought ai was creating digital employees. but it's more like digital employers. the first ai systems that can manage human workers will cause a restructuring of labor markets more significant than the industrial revolution.

5.如果你的工作是招聘人→訓(xùn)練系統(tǒng)→系統(tǒng)替代人去做招聘工作,那么你不是 HR,而是一個程序員,正在編寫卸載自己的程序。

if your job is interviewing people who will train ai systems that will replace people who do interviews, you're just a step in a weird recursive extinction.

6.AI 將難以規(guī)?;姆?wù)生意,轉(zhuǎn)變?yōu)榧婢弋a(chǎn)品利潤和服務(wù)溢價的新生意。能用 AI 做 80% 工作的產(chǎn)品化解決方案,將成為新的獨角獸企業(yè)。

ai is turning "service businesses that don't scale" into "product businesses with service margins." the new unicorns will be productized services with ai doing 80% of the work.

7.不要癡迷于打磨產(chǎn)品。社群運營更難,更決定生死。大部分創(chuàng)業(yè)公司死掉是因為沒人在乎。

building communities is harder than building products but everyone pretends it's the reverse. the reality is most startups fail because nobody cares.

8.威爾·史密斯吃意面?那是 739 天前的 AI 水平。想象一下再過 739 天,生成式 AI 會進化到什么程度?

it's been 739 days since the will smith spaghetti video. imagine what could happen to gen ai in 739 more days?

APPSO 的延展思考:在圖像/視頻的生成式 AI 方向,上一次重大破圈事件是3 月的「OpenAI 吉卜力風(fēng)格遷移生成」,而兩年前的威爾·史密斯吃意面是上上次。 這兩次事件有異同之處:相同的是都和知名文化現(xiàn)象/符號有關(guān),從而很容易地導(dǎo)致了破圈;不同則在于最初版本的吃意面視頻過于粗糙,十分「魔性」。這種失真感不但沒有影響人們對 AI 強大的預(yù)期,反而顯著加強了這個梗的病毒傳播。

9.開發(fā) AI 助理的人,大多沒用過真人助理。真正的助理懂背景、記歷史、重關(guān)系——而 95% 的聊天機器人,三者皆無。

people building "ai assistants" have never actually had assistants. real assistants need context, history, and relationship. 95% of chatbots have none of those.

APPSO 的延展思考:不需要用過助理,大多數(shù)用戶已經(jīng)覺得 AI 助理很蠢了。有給它交代上下文、打磨提示的工夫,還不如自己去干了。

10.3年內(nèi),連最高級的客訴處理都將被 AI 取代,包括你現(xiàn)在認(rèn)為必須人工的復(fù)雜客訴。

most customer support will be automated within 36 months. not just tier 1 tickets, complex, multi-step resolution that previously required senior support staff.

11. 創(chuàng)業(yè)最危險的結(jié)局不是歸零,而是被卡在「生存線」上——足夠溫飽,永遠不夠自由。該止損還是加注?我總在思考這個困境。

the worst thing that can happen to your startup is mediocre success. enough to keep you going but not enough to change your life. most founders are trapped there. thinking about this a lot with respect to shutting down or doubling down on projects.

12.反抗AI的不只是失業(yè)者——每個發(fā)現(xiàn)自己的數(shù)字痕跡被擅自用作AI養(yǎng)料的人,都會加入抵抗。

the ai backlash won't just come from replaced workers, it'll be from everyone who realizes their entire digital identity is being converted into training data without consent.

13.沒人會看用戶條款。

no one has ever read a terms of service ever

14.AI 真正的顛覆在于「草圖經(jīng)濟」:設(shè)計無門檻,審美和創(chuàng)意才是硬通貨。

the "sketching economy" is the real ai revolution. when anyone can turn rough sketches into production-ready designs, taste and ideation become the only scarce resources.

APPSO 的延展思考:作為文字和視覺的工作者,APPSO 對于這一觀點深深贊同。AI 能生成看起來非常有「思考」味和「設(shè)計」感的內(nèi)容,用于非嚴(yán)肅場景是可以的,一旦放在商業(yè)和專業(yè)場景,生成結(jié)果的破綻,以及審美的同質(zhì)化、大中華是個很大的問題。 究其根本,審美和創(chuàng)意是一種非?!競€人化」和「人性化」的概念。創(chuàng)作是創(chuàng)作者個人的行為,但也是和觀者的一次交流。這種交流需要雙方有著類似的人生經(jīng)驗、相近的認(rèn)知水平。 一種極端但往往正確的觀點是:大眾的審美水平永遠趨向降低。所以真正的審美和創(chuàng)意一定會成為稀缺資源。 看看現(xiàn)實吧,AI 并不是取代了能深度思考的人,而是讓本來就懶得深度思考的人更不需要思考了。審美和創(chuàng)意也是一樣,AI 在這方面的能力,只會讓更多人徹底失去掌握這些能力的必要。

15.AI 創(chuàng)業(yè)的真金白銀,藏在吃透行業(yè)痛點的垂直應(yīng)用里——不是在提示里加兩個行業(yè)黑話就行的。

i dont know how else to say it, the money (and opportunity for the avg joe) is in ai startups is in vertical-specific applications that actually understand industry context. no, adding industry terms to your prompts isn't the same thing.

16.消費移動設(shè)備又復(fù)興了。從桌面→移動→AI 優(yōu)先,我們已進入 AI 原生時代——下一批獨角獸,必是深度整合 AI 的移動應(yīng)用。

consumer mobile is back in full swing. we went from desktop-first apps to mobile-first apps to now ai-first mobile apps. the next wave of $100m/year apps will start mobile-first with ai baked in from day one.

17. AI 「套殼」大戰(zhàn)才剛打響。介于底層大模型和終端行業(yè)之間的中間商,將收割最大紅利。而模型和行業(yè)應(yīng)用本身終將淪為廉價商品。

the ai middleman boom is just starting. companies that sit between foundation models and specific industries will capture most of the value while both ends get commoditized.

APPSO 的延展思考:這個觀點很有趣,但也有一定的討論空間。行業(yè)里有另一種主流觀點,和它幾乎完全相反:未來所有的模型都將產(chǎn)品化,而 wrapper 等純工程層面的公司,不會比真正掌握底座大模型研發(fā)能力的公司走得更遠。因為工程能力誰都可以擁有,但買得起卡,訓(xùn)練的起大模型才是真正的殺手锏? 當(dāng)然,這兩種觀點都比較極限?,F(xiàn)實很有可能是折中的。即便大模型公司有再多的錢,它也不會比小公司小團隊更敏捷、更理解所處的垂直行業(yè)。千行百業(yè)不能一家獨霸,大概就是這個道理。

18.我們正在目睹新工種的誕生:AI 流程設(shè)計師將成為新一代金領(lǐng),專精于把人類流程轉(zhuǎn)化為 AI 增強的工作流。

we're witnessing the birth of a whole new job category: ai workflow designers. people who can map human processes into ai-augmented workflows will be the highest-paid consultants of the next decade.

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19.AI 加速「贏家通吃」的局面:垂直行業(yè)的龍頭之爭,窗口期僅 6-12 個月,錯過即出局,要么再等十年。想到這我徹底失眠了

ai is creating winner-take-most markets overnight. the window to establish yourself as the go-to solution in a specific vertical is maybe 6-12 months before it closes for a decade. this isn't helping my sleep lollll.

20.創(chuàng)業(yè)金點子:用AI重塑傳統(tǒng)行業(yè)產(chǎn)品——這就是你的殺手锏。找一個已被驗證的非 AI 產(chǎn)品,用 AI 思維徹底重構(gòu),再找行業(yè) KOL 引爆賣點。這把穩(wěn)贏。

really smart strategy to rebuild traditional products with ai as your unfair advantage, hiding the complexity behind familiar interfaces. basically, just look at proven apps that have no ai, make them ai-first (if it adds a ton of value to end customer). use ai features (don’t sell ai) in creator-led marketing. this is the playbook.

21.直達用戶的渠道是唯一的護城河。你的產(chǎn)品、技術(shù)、團隊都可以被復(fù)制,渠道不能。

distribution is the only moat left. your product, tech, and team can all be replicated. your direct connection to customers cannot.

22.臨界點就快到了:對小企業(yè)而言,定制 AI 工具將比雇傭員工更劃算。

we'll soon hit the tipping point where custom ai tools are cheaper than hiring humans, even for small businesses.

23.很少有人在討論這件事:AI 正讓曾經(jīng)「無人問津」的企業(yè)變得搶手。當(dāng)業(yè)務(wù)能自動化運轉(zhuǎn)時,收購邏輯也變了,投資人會追逐那些「買來就能自動賺錢」的公司。

nobody's talking about how ai is making previously "un-acquirable" businesses suddenly attractive targets. when you can automate operations, the owner-dependent business problem disappears.

24.續(xù)上條:即將到來的中小企業(yè)收購潮,會比 2021 年的科技泡沫更夸張。當(dāng) AI 把運營成本砍掉了 60%,小企業(yè)會成為現(xiàn)金流機器。

the coming smb acquisition frenzy will make the 2021 tech bubble look tame. when ai drops operating costs by 60%, every small business becomes a cash flow engine.

25.如果「氛圍編程」(AI 寫代碼)是一個千億美元的機會的話,那么「氛圍營銷」的市場會有多大?。

if vibe coding will be a $100B opportunity, how big of an opportunity is vibe marketing? (you can follow my co-founder @boringmarketer for more on that)

APPSO 的延展思考:上面這幾條和中小企業(yè)、創(chuàng)業(yè)方向有關(guān)的思考都非常值得參考。當(dāng)然不是說直接跟著他走,而是如果你的企業(yè)正好符合他的描述,你應(yīng)該考慮更積極地?fù)肀?AI,探索 AI 工具和自動化能否為你提高效率,甚至讓你可以對行業(yè)里的既得利益者和巨頭們發(fā)起挑戰(zhàn)。 當(dāng)然,不要因為過度使用 AI 而讓你的核心員工和老員工們對你失望。如果你因為 AI 逆天改命,也應(yīng)該讓他們從中分得一杯羹。

26.游戲工作室將會兩極分化:一邊是 AI 智能體驅(qū)動的「內(nèi)容農(nóng)場永動機」,可以批量生成無限的素材;另一邊是專注核心玩法的「精品工作室」。無法轉(zhuǎn)型的中間層將被淘汰。

Video game studios will separate into two distinct types: agent-driven content farms that generate infinite assets, and boutique studios focused on core mechanics. The middle will disappear entirely.

APPSO 的延展思考:看看過去幾年最受歡迎的游戲和背后的工作室就知道了。前者是你在短視頻里經(jīng)常見到的那種,素材千變?nèi)f化但機制萬變不離其宗的放置、射擊,以及羊了個羊等消消樂類,殺時間的游戲。它們不招你待見,但市場巨大。后者是小島的《死亡擱淺》、戰(zhàn)馬的《天國:拯救》、霧影的《二人成行》等發(fā)布即封神的大作,也是《Only Up!》、《Getting Over it with Bennett Foddy》、《Get To Work》這樣的機制魔性、折磨到讓人砸手柄的獨立游戲。

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27.企業(yè)可能更愿意花每月幾十美元訂閱 AI 工具無限生成素材,而不是 2000 美元/天雇一個商業(yè)攝影師。商業(yè)攝影賽道涼涼。

Corporate photography is effectively dead. No company will pay $2K for a stock-style photoshoot when they can generate unlimited perfectly on-brand imagery for the cost of a subscription.

28.AI 能夠顛覆企業(yè)銷售模式:它能精準(zhǔn)識別最佳銷售時機,鎖定買家,并自動觸發(fā)銷售流程。

enterprise sales is being completely inverted by ai. using ai to identify exactly when and how to talk to the right buyer, and set off automations. ill probably talk about this more on a pod soon.

29.我在思考:AGI 是否會從相互連接的智能體網(wǎng)絡(luò)中「涌現(xiàn)」出來?這些智能體網(wǎng)絡(luò)可能自己涌現(xiàn)出意料之外的特性,而我們正在不知不覺中構(gòu)建著它們的「神經(jīng)網(wǎng)絡(luò)」。

i wonder if AGI will emerge from interconnected agent networks that develop emergent properties nobody designed? we're building the neural connections without realizing it.

30.雖然生成式 AI 看似將成就萬億級市場,真正的「隱形金礦」其實在預(yù)測式 AI 領(lǐng)域。預(yù)知未來的價值,永遠高于創(chuàng)造內(nèi)容。

while genai looks to be the $1T category, many quiet fortunes will be built in predictive ai. knowing what will happen is more valuable than generating new content.

APPSO 的延展思考:目前的生成式 AI,生成的是它自己認(rèn)為將會發(fā)生的東西?;诖笳Z言模型的 AI 會遵循文本的規(guī)則和概率的規(guī)則。而預(yù)測式 AI(比如天氣、地質(zhì)、金融、社會工程學(xué)的垂類 AI)需要遵循現(xiàn)實規(guī)則。后者是不是大語言模型,也說不定,可能是基于,或者從大語言模型精修特調(diào)的的專家模型。 當(dāng)然,如果大語言模型發(fā)展太快、太普及,甚至成為實際的權(quán)威和統(tǒng)治者——那么將會發(fā)生什么,也是大語言模型說了算……

31.所謂的「AI 泡沫」,不過是 VC 們因為分不清 API wrapper 和真·創(chuàng)新而交的學(xué)費。

the "ai bubble" is actually an excise tax on vcs who can't tell the difference between genuine innovation and repackaged openai apis.

32.人機交互即將迎來「人格化革命」。當(dāng)每個工具都能與你對話時,AI 的氛圍和腔調(diào),將會決定用戶信任、忠誠、留存率。

interfaces will become personalities. when every tool can talk back, vibe and tone will drive trust, loyalty, and retention. It's why I'm investing more in our design firm for the AI age @meetLCA (you can follow for more insights on designing/taste/brand that will stand out)

33.AI 將殺死傳統(tǒng)首頁。未來的入口界面會因人而異、因需而變、因時而動。

ai will kill the homepage. interfaces will get replaced by entry points that change based on who you are, what you need, and when you show up.

34.用戶不為「AI」買單,只為結(jié)果付費。

no one will pay for "ai", they’ll pay to solve a $10,000/hour problem in 3 clicks. sell outcomes, hide the ai.

35.Google 的萬億帝國可能被 AI 拆解:旅游搜索、商品比價、本地服務(wù)等等,每個細分領(lǐng)域都是待掘的金礦。

ai is unbundling google. every vertical search engine, directory, and comparison tool is a billion-dollar opportunity in disguise.

36.未來的小企業(yè)標(biāo)準(zhǔn)配置:1個創(chuàng)始人+5個 AI 員工組成的「影子團隊」,自動搞定財務(wù)、銷售、營銷全流程。

every small business will get a “ghost team.” automated bookkeepers, sales agents, marketers—run by one founder and 5 bots.

37. AI 生成內(nèi)容導(dǎo)致了文化的同質(zhì)化危機,當(dāng)全球共享同一套模型,我們得到的將是無限重復(fù)的「數(shù)字回聲」。具有原創(chuàng)性人類思考將會成為最終級的附加值。怪異會成為賣點,請保持怪異。

ai-generated content is creating a monoculture of ideas. when everyone uses the same models, we get the same outputs. original human thinking is becoming the ultimate premium. be weird. weird will sell.

APPSO 的延展思考:不只人過度依賴 AI,就連 AI 自己也在不斷加強對自己的依賴。 機器學(xué)習(xí)的經(jīng)驗指出,過度依賴生成的數(shù)據(jù)再次訓(xùn)練,有可能會發(fā)生「過擬合」現(xiàn)象 (overfitting),甚至導(dǎo)致模型工作機制熵增,使得生成的結(jié)果變得更加不可靠,違背常理,失去代表性。 這可以類比為生物學(xué)上的近親繁殖,對同族遺傳資源(基因/數(shù)據(jù))的過度利用,更有可能導(dǎo)致錯誤的因素在生成結(jié)果中純合。只是這種 AI 的「近親繁殖」結(jié)果不像生物學(xué)那么容易一眼看出來。事實上大部分人不具備分辨能力,而這會導(dǎo)致 AI 生成的錯誤結(jié)果被更多采納和再利用,最終形成一種脫離現(xiàn)實的邏輯閉環(huán)。

38.AI 不會顛覆學(xué)校,而是實現(xiàn)教育的「去中介化」。未來的神童們將繞過傳統(tǒng)教育體系,通過直接獲取受眾、實踐驗證的方式來快速成長。今天的孩子都當(dāng) KOL,而創(chuàng)業(yè)者才會是 Z 世代孩子的理想職業(yè)。

schools won’t be disrupted by ai. they’ll be disintermediated. smart teens will skip formal education, build audiences, run experiments, and learn faster. kids say they want to become creators but creators are becoming entrepreneurs. entrepreneurship becomes the most popular profession.

39.AI 創(chuàng)業(yè)泡沫的結(jié)果:18 個月后,八成的 AI 創(chuàng)業(yè)公司將會像劣質(zhì)小廣告一樣無人搭理,而剩下的兩成會晉升為數(shù)字基建。

in 18 months, 80% of the “ai startup” category will look like spam. the rest will become infrastructure.

40.A/B 測試沒意義了。當(dāng) AI 能在一夜之間完成200次迭代實驗,何必再爭論一個按鈕該用什么顏色?

conversion rate product debates are obsolete. Why argue over 2 button colors when AI focus groups can test 200 variations overnight?

41.傳統(tǒng)營銷即將被 AI 接管,營銷專員必須向上游遷移。講述品牌故事、營造獨特氛圍、傳遞品牌能量——才是未來營銷人的核心競爭力。

most of what we call “marketing” is about to be done by ai. humans will move upstream into storytelling, vibes, and brand energy.

42.今年最明智的招聘策略?聘請一位 AI 運營總監(jiān),一個能搭建 AI 工作流、整合工具鏈,并交付實際成果的人才。

the best hiring decision you can make this year? a head of ai ops. someone who can build workflows, glue tools, and ship outcomes.

43. 第一頭估值十億的 AGI 獨角獸,初看必定像個玩具。所有改變世界的東西都是這樣。

the first $1b AGI startup will look like a toy at first. all world-changing interfaces do.

APPSO 的延展思考:忘了哪個投資人好像說過類似的話。 「當(dāng)你的孩子拿著一個玩具說它什么都懂的時候,趕快查查背后公司的估值?!?/blockquote>

44.AI 驅(qū)動的渠道大于 AI 驅(qū)動的產(chǎn)品。二流產(chǎn)品一流分發(fā),好過無人問津的一流產(chǎn)品。AI 驅(qū)動的分發(fā)能力 > AI驅(qū)動的產(chǎn)品力。在注意力經(jīng)濟時代,二流產(chǎn)品加上頂級流量 > 頂級產(chǎn)品卻沒有流量。

ai-powered distribution > ai-powered product. a mid product with elite reach will beat a great product with no attention every time.

45.用戶對訂閱制的反感仍然存在,而為有效結(jié)果付費的模式尚處于藍海。率先采用后者的企業(yè)將獲得碾壓傳統(tǒng) SaaS 巨頭的絕對優(yōu)勢。

people still hate monthly subscriptions. outcome-based pricing is still in early days. implementing this will be a competitive advantage for lots of companies. large saas wont be able to compete with you.

46.我們正處在商業(yè)規(guī)則全面重寫的黃金時代,它會持續(xù)多久我不清楚。但明確的是:那些率先駕馭新工具、構(gòu)建受眾社群的人,擁有絕對競爭優(yōu)勢。

i don't know how long this window stays open, but we're in a moment where all the rules of building businesses are being rewritten. for the people playing with these new tools, creating audiences and communities, you've got an unfair advantage.

生前何必久睡,死后自會長眠?

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