星途的混動(dòng)車要在俄羅斯開(kāi)造了。

奔馳撤出俄羅斯之后，留下的工廠一直是個(gè)懸念。

如今答案揭曉：中國(guó)車企準(zhǔn)備接手，生產(chǎn)星途RX和VX混動(dòng)版。

打開(kāi)網(wǎng)易新聞 查看精彩圖片

這事可不簡(jiǎn)單，背后透著點(diǎn)門道。

奔馳工廠的“中國(guó)新東家”

莫斯科郊外有家汽車廠，以前專門給奔馳干活。

現(xiàn)在門口掛的牌子換成了“莫斯科州汽車廠”，聽(tīng)起來(lái)平平無(wú)奇，但里頭要干的事挺有意思——給中國(guó)車擰螺絲。

星途這兩款混動(dòng)車，在國(guó)內(nèi)分別叫瑤光C-DM和攬?jiān)翪-DM。

到了俄羅斯地盤，可能改頭換面用“Esteo”這名字賣。

說(shuō)來(lái)也有趣，取個(gè)洋名好辦事，就像中國(guó)人出國(guó)愛(ài)叫個(gè)英文名，車企出海也懂這套。

打開(kāi)網(wǎng)易新聞 查看精彩圖片

生產(chǎn)資格已經(jīng)拿到手。

俄羅斯技術(shù)監(jiān)督局的數(shù)據(jù)庫(kù)里，LX、TXL和RX三款車的認(rèn)證文件都齊活了。

VX混動(dòng)版的認(rèn)證估計(jì)也快了，畢竟文件都遞上去了。

車是好車，但俄羅斯人買賬嗎？

https://www.yinghuizz.com/yhglv/202503-6237.html

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星途這兩款混動(dòng)車，數(shù)據(jù)挺漂亮。

RX混動(dòng)版（瑤光C-DM）零百加速4.9秒，百公里油耗5.4升。

VX混動(dòng)版（攬?jiān)翪-DM）五秒破百，滿油滿電能跑1300公里。

打開(kāi)網(wǎng)易新聞 查看精彩圖片

這水平放在俄羅斯市場(chǎng)，妥妥的降維打擊。

俄本土車企折騰這么多年，混動(dòng)車還是稀罕物。

但俄羅斯人買車有個(gè)特點(diǎn)：認(rèn)牌子。

大眾、豐田這些老牌車企撤走后，中國(guó)車確實(shí)填補(bǔ)了空缺，可要論品牌號(hào)召力，還得再熬幾年。

星途改叫Esteo，八成也是琢磨透了這點(diǎn)——新名字好洗腦，總比帶著“中國(guó)血統(tǒng)”硬闖強(qiáng)。

中國(guó)車企的俄羅斯算盤

俄羅斯市場(chǎng)現(xiàn)在是個(gè)奇妙的局。

打開(kāi)網(wǎng)易新聞 查看精彩圖片

西方車企跑光了，留下大片空白。

中國(guó)車去年在俄賣了快30萬(wàn)輛，市占率沖到40%。

這勢(shì)頭看著猛，但隱患也不?。阂粊?lái)俄民眾收入縮水，高價(jià)車不好賣；二來(lái)政治風(fēng)向說(shuō)變就變，今天讓你賣，明天指不定出啥幺蛾子。

星途選這時(shí)候進(jìn)場(chǎng)，步子邁得謹(jǐn)慎。

先在奔馳舊廠試水混動(dòng)，明顯是看準(zhǔn)了俄羅斯新能源車近乎真空的狀態(tài)。

要是成了，往后純電車型跟進(jìn)就是順理成章；萬(wàn)一不成，損失也比大張旗鼓建新廠小得多。

打開(kāi)網(wǎng)易新聞 查看精彩圖片

有個(gè)細(xì)節(jié)值得玩味：負(fù)責(zé)申報(bào)認(rèn)證的是“Esteo Rus”公司。

這操作眼熟不？

像極了手機(jī)圈里的“馬甲戰(zhàn)術(shù)”——本尊躲在幕后，馬甲沖鋒陷陣。

真要遇到突發(fā)狀況，砍個(gè)馬甲總比傷及本體強(qiáng)。

混動(dòng)車在俄羅斯能火嗎？

俄羅斯天寒地凍，電動(dòng)爹們集體趴窩的新聞沒(méi)少傳。

但混動(dòng)車倒是個(gè)折中方案——有油就能跑，不依賴充電樁。

打開(kāi)網(wǎng)易新聞 查看精彩圖片

星途這兩款車的續(xù)航很聰明：標(biāo)稱1200-1300公里，明擺著針對(duì)俄羅斯地廣人稀的特點(diǎn)。

從莫斯科開(kāi)到圣彼得堡不用加油，這賣點(diǎn)可比什么智能座艙實(shí)在多了。

價(jià)格才是關(guān)鍵。

目前放風(fēng)說(shuō)要比國(guó)內(nèi)貴20%，走中高端路線。

但俄羅斯現(xiàn)在買得起30萬(wàn)盧布以上車的群體，十個(gè)指頭數(shù)得過(guò)來(lái)。

要我說(shuō)，不如學(xué)國(guó)內(nèi)新勢(shì)力先虧本賺吆喝，把市占率砸出來(lái)再說(shuō)。

中國(guó)車在俄羅斯的玩法越來(lái)越老練。

從最初低價(jià)傾銷，到現(xiàn)在玩品牌切換、技術(shù)降維，明顯是吃透了這個(gè)特殊市場(chǎng)。

奔馳工廠的機(jī)器重新轟鳴那天，流水線上跑下來(lái)的恐怕不止是汽車，還有一套中國(guó)車企海外擴(kuò)張的新范本。