廣汽傳祺最近搞了個大動作，全新向往S7上市第一天就玩起了價格游戲。
官方指導(dǎo)價16.98萬起，轉(zhuǎn)頭就用置換補貼把門檻壓到15.48萬，這套路玩得比菜市場砍價還溜。
這事得從廣汽的處境說起。
過去靠著豐田本田這兩棵搖錢樹，日子過得挺滋潤。
現(xiàn)在新能源大潮來了，傳祺和埃安就成了全村的希望。
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特別是跟華為搭上線之后，傳祺明顯想靠這款車打個翻身仗。
新車造型確實下了功夫，封閉式前臉配上貫穿大燈，一看就是新能源的派頭。
4.9米的車長配上2880毫米軸距，尺寸上夠氣派。
不過細看配置單就露餡了，入門版純電續(xù)航才115公里，這數(shù)字放在2023年實在不夠看。
最讓人玩味的是營銷策略。
官方把置換補貼當賣點宣傳，這招在業(yè)內(nèi)不算新鮮，但傳祺玩得特別直白。
1.5萬的置換補貼往海報上一貼，乍看是實惠，細想總覺得哪里不對勁。
就像去飯店吃飯，菜單上寫著"特價菜"，結(jié)果發(fā)現(xiàn)得用十年前的糧票才能享受。
智能駕駛方面倒是堆料夠狠。11個攝像頭加激光雷達，配上英偉達的芯片，參數(shù)很漂亮。不過這些好東西都在高配車型上，低配版就寒酸多了。這種"看人下菜碟"的做法，消費者早就見怪不怪了。
上市12小時訂單破萬，這個數(shù)字說好不好，說壞不壞。跟理想、問界那些當紅炸子雞比，傳祺還得再加把勁。更別說小米的汽車還沒出手，到時候市場還得再洗一次牌。
現(xiàn)在的新能源市場就像春運的火車站，人人都想擠上車。傳祺這波操作，算是把票遞到了消費者手里，至于能不能擠上去，還得看真本事。
車市如棋局，落子無悔。
熱門跟貼